"Festival Management and International Performing Arts Marketing"
- Asian Arts Community, the Opportunity of Challenge and Cooperation

	Speaker's Opinion/ Roundtable
Oct. 7	"Role and Vision of Performing Arts Market to Encourage Artistic Creativity"   - Concept of Performing Arts Markets: History and Identity
Oct. 8	"Proposals for Successful Hosting of Asian Arts Markets"   - Artistic and Creative Functions of Performing Arts Markets and     Future of Asian Arts Community

- Day 1: Oct. 7 (Fri.) 10:00~12:30, Convention Centre, Chungmu Art Hall

Part	Contents	Remarks
Theme	Concept of Performing Arts Markets: History and Identity
Keynote Speech 75 min.	1) Concept of Performing Arts Markets   - History and Identity :     "From Festivals to Art Markets or Vice Versa"	Kajo Nelles
	2) Self-Grown Markets   - (Case Study) European Festivals	Bernard D'Arcier
	3) Private-Public Joint North American Performing Arts Market     Businesses - (Case Study) International Development of     the Performing Arts	Alain Pare
	4) Government-led Growth     - Asia's Emerging Art Markets	Ary Suteja, Mikhail David
	5) Pros and Cons of Performing Arts Markets	Dean Moss
15 min. break (video presentation on international festivals)
Discussion :   "Role and Vision of Performing Arts Market to Encourage Artistic Creativity"
60 min	Moderator: Mr. Uriel G. Luft, CEO, ATMO Productions Inc. Panels:   Participants from Indonesian Arts Market, Thai Theatre Festival and others
60 min	Networking Lunch (Dazzle, Food Court, B1)

- Day 2: Oct. 8 (Sat.) 10:00~12:30, Regency Hall, Grand Hyatt Seoul

Part	Contents	Remarks
Artistic and Creative Functions of Performing Arts Markets and Future of Asian Arts Community
Keynote Speech 75 min.	1) Identity of Asian Arts Community   - Is It Just an Idea or a Reality?	Agnes Tang
	2) Case on Regional Structures of Asian Performing Arts   - Association of Asian Performing Arts Centres and Others	Benson Puah
	3) Case on the Regional Structures of Asian Performing Arts   - Public Programs	Serina Chan
	4) Competitive VS Cooperative Relations of Regional     PerformingArts Markets   - Increase in Number of Performing Arts Markets in Asia     Pacific	Sukheung Kang
	5) Competitive VS Cooperative Relations of Regional     Performing Arts Markets   - Outside Asia	Mario Espinosa
15 min. break (video presentation on international festivals)
Discussion : "Proposals for Successful Hosting of Asian Arts Markets"
60 min	Moderator: In-chon Yu, CEO, Seoul Foundation for Arts and Culture Panels: Participants from Association of Asian Performing Arts Festivals,            Chuncheon International Mime Festival, Association of Korean Performing            Arts Centres and others

* Details of the above schedule subject to change after negotiations with the speakers
   (updated as of Sept. 20)