SFAC – Seoul Foundation for Arts and Culture


Culture and Art Space

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    Seoul Art Space Seogyo


    Art Space Seogyo for Culture and Arts Ecosystem in front of Hongdae

    Art Space Seogyo is a cultural complex near Hongik University built inside the remodeled Seogyo-dong administrative office in 2009. Since 2013, artists and public institutions have been operating Art Space Seogyo together using a public-private governance body called the “Seogyo Co-operator Group.” Each year, Art Space Seogyo offers a variety of new support programs designed to help artists working in the field. Facilities-wise, Art Space Seogyo features an art cafe and exhibition hall (first floor), a multipurpose room (basement), and a seminar room (second floor).

    Image of Seoul Art Space Seogyo

    Major Project

    [Seogyo Co-operator’s Project]

    Art Space Seogyo is active in the area of sustainable development of the culture and arts ecosystem near Hongdae, and led by the “Seogyo Co-operator Group,” which is a public-private governance body featuring professionals and experts in various culture and art fields. It works with artists to identify and develop new support initiatives that are necessary but not readily available in the field. To that end, the Seogyo Co-operator Group tries new projects every year to create initiatives that best suit its objectives.

    Small Art Project Support Project ‘Soaek Da Com’

    “Soaek Da Com” is a “small art project support project” that has been available since 2013 to support small but creative cultural and artistic activities in the Hongdae area. By streamlining overly complex procedures and demanding support requirements, and the ever-increasing size and volume of support projects, Soaek Da Com offers KRW 1 million in financial support so that artists can implement their ideas with greater freedom. Soaek Da Com supports small but valuable projects by artists, who continue to work on perfecting their work every day.

    Artist Education Program ‘Agora’

    “Agora” aims to deliver horizontal/interactive education, not vertical/unilateral education. It offers a variety of educational programs to build an open platform where artists can not only be positioned as beneficiaries of support projects, but also share their learning with fellow artists. Ultimately, Agora hopes to encourage artists to learn from each other and grow together.

    ‘Seokyo Records’

    Seokyo Records is a project to introduce up-and-coming indie musicians and their music to the public. In 2019, it hosted “New Playlist,” an indie music festival, but in 2020, it is supporting the production of video content and webtoons that can become “seed” materials for further production. Seokyo Records provides opportunities for the public to learn their preferences and find hobbies that can inspire them every day, and a chance for indie musicians to build up a new fan base.

    ‘ARS(Art Residency Seogyo)’

    The “ARS (Art Residency Seogyo: Beyond Stage)” created by the 8th Seogyo Co-operator Group at the Seogyo Art Center seeks to dismantle some of the more firmly established concepts in the existing genre of “theater,” and explore the current progress of “theatricality” in the face of a new emerging era.

    [Hongdae Indie Music Ecosystem Project]

    Created in 2019 to support and promote various activities of stakeholders in the indie music ecosystem, such as indie musicians, engineers, designers, and planners, “Seoul Live” is a new initiative led by the Seogyo Art Center.

    “Indie Music D.I.Y Project”

    This project supports grassroots indie music projects that may not fit into any conventional framework to discover ideas that can enrich the indie music ecosystem in more creative ways. From collaborating with visual artists to design album jackets, to publishing YouTube channels, podcasts, magazines related to indie music, the Indie Music D.I.Y Project covers a wide range of activities. It even supports artists making costumes for performances, or domestic and international research that might help create new music. The project is open to anyone (musicians, planners, and indie music fans, etc.), as long as they have a fresh, new idea and an action plan designed to implement it.

    “Live Performance Support”

    Another branch of Seoul Live’s activities stretches out into the art world to support “small-scale” performances and festivals. The second support track, “Live Performance Support,” helps the exchange and interaction between domestic and international musicians thus contributing to more activities on the indie scene.

    “Small-scale Indie Music Festival Support”

    Big concerts hosted by foreign musicians in Korea and large-scale music festivals are, of course, important for the music industry. However, the future of the music city we envision is a city where the public is offered more choices and a wider variety of events that are available and more approachable than major productions. To that end, Seoul Live supports the organizing of small festivals that can help introduce more diversity on the indie scene both quantitatively and qualitatively, and establish new and interesting trends.

    “Indie Musician Capacity Building Video Production Project”

    Offered as part of the Seoul Live initiative in 2020, this project (main concept: “Survival Skills for Indie Musicians”) selects topics that are essential in order to work as an indie musician, and offers artists a chance to listens to the stories from experts in each subject. Not only new indie musicians looking for a breakthrough in the indie music world, but also existing indie musicians and people interested in indie music can learn how to produce video content with stories that people may be interested in. Such content produced by musicians is broadcasted through the SFAC TV channel managed by the Seoul Foundation for Arts and Culture.

    “Concert Video Production with Indie Musicians Collaborating with OB”

    The Seoul Foundation for Arts and Culture and the global brand “Budweiser” of the Oriental Brewery Company (“OB”) are working together to produce “Indie Musician Concert Videos” for the domestic indie music industry. This project is funded by a public donation campaign (“Stay Strong”) which was organized to support young artists affected by the COVID-19 pandemic. “Kyejeol Live,” “Senggi Studio,” and “Shinchon Electronics” - channels with previous experience in producing live video content for indie musicians - produce unique videos for nine indie musicians in Korea using the distinct styles of each channel. The produced videos will be released in sequential order on each channel during the second half of 2020.

    [Research on the Development Operating Models]

    The “Research on the Development Operating Models by the Seogyo Art Center” examines the operational performance of the Seogyo Art Center, which is now in its 8th year under the supervision of a public-private governance body, and explores future operation plans for the Center. Specifically, it carries out research led by the Co-operator reflecting the adversary system.

    [Research Overview]

    • Research Title: Research on the Development Operating Models
    • Research Period: March ~ December 2020
    • Supervisor/Host: Seogyo Art Center
    • Partner: Seoul Fringe Network
    • Researchers: Total 6 researchers

    “Analyzing the current status of public-private governance management of Seogyo Art Center” and “Deriving the direction for future operating models at Seogyo Art Center”

    • Operational analysis and archiving (2009 ~ 2020)
    • Assessment of operational performance and diagnosis of current issues through surveys and focus group interviews (FGI)
    • Sharing similar cases of internal and external governance through research and focus group interviews (FGI)
    • Surveys of previous Co-operator Groups, collecting opinions from external experts (forums, round table discussions, etc.), and review of operational models through discussions with researchers
    • Publication of research reports
    • Hosting events to share results




    • 33 Jandari-ro 6-gil, Mapo-gu, Seoul

    For more information, call

    • +82-2-333-0246